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In the Experiment section of last week’s newsletter (available only to subscribers, natch), I threw down a fashion-related idea.

What if you wrote your own catalog?

Nobody’s got time to create an entire publication as a creative experiment. Instead, just pick one thing, like a clothing ad, and rewrite the caption.

I played along and discovered that the descriptions of fashion rarely meet the visual truth.

Here’s my catalog page.

Sean as catalog model


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